The stuff you want to know…
I didn't set out to become a copywriter. I started out as a teacher, where I spent years figuring out how to take a lot of information, find the part that matters, and make people want to pay attention.
Turns out, that's not so different from copywriting.
These days, I help brands find the right words, whether that means concepting a campaign, writing a website, crafting social and digital ads, shaping a brand voice, or writing yet another headline. Which sometimes takes five tries. Or maybe 47. And that’s the fun part.
Cool to know …
I got my first Addy Award six months into my new gig as a copywriter. Woohoo!
I love live music, reading and a good true-crime story. All kinds of music, all kinds of books, and apparently, an alarming interest in other people’s bad decisions.
One of my favorite places to be is on a college campus. The learning, the books, the buildings, the yearning for days gone by … there’s just something about it. And naturally, I always visit the school store. My closet can confirm this.
It’s a passion, hobby, side gig… I help high school students write their personal statements for college applications.