Wray Ward LinkedIn Brand Campaign
The idea
To bring Wray Ward’s refreshed brand positioning to life, we put the WW to work in a series of LinkedIn case studies designed to capture attention and showcase the agency’s work. Each execution transformed the signature letters into a visual hook, pairing them with something distinctive from the featured brand or category. The copy followed suit with clever headlines and wordplay that connected each client success story to its visual idea and gave people a reason to stop scrolling.
Strategy: Buffy Kelly • Creative: David Adams • Copy: Laura Harlick
OWWN Your Craft
National Gold Addy Award · Advertising Industry Self-Promotion
To kick off OWWN Your Craft, a multidisciplinary agency experience designed to enrich and empower creativity, we created an invitation that made the importance of craft tangible. Playing off the WW in Wray Ward to create OWWN, the embossed, letter-pressed piece used meticulous typography and handcrafted details to invite a closer look. A custom loop and grommets concealed tiny copy beneath it, rewarding that closer look with a message about how the smallest details can make all the difference.
Creative: John Roberts • Design: Brandon Scharr • Copy: Laura Harlick
