Sunbelt Rentals’ Junior Achievement Storefront
The idea
We redesigned the Junior Achievement Finance Park storefront to make Sunbelt Rentals’ commitment to giving back tangible for students. Student-friendly copy and thoughtful design turned three walls into interactive experiences that invite students to engage, explore and consider the impact of giving back.
Design Direction: Katie Gates • Photography: Lew Dameron • Mural: Justin McClure Creative • Copywriter: Laura Harlick
Product Knowledge Videos
The idea
I dove deep into power tool know-how to create this script and nine others for Sunbelt Rentals’ product knowledge video series. Working with the creative and production team, we turned complex tool information into approachable, engaging videos that gave customers the knowledge and confidence to tackle everything from maintenance and landscaping to decorating and renovation projects.
Creative direction: Greg Edwards, David Adams • Production: Justin Smith • Copywriter: Laura Harlick