Hayward: The Power of Us video campaign

The idea

Hayward wanted to bring The Power of Us to life through stories that felt human, cinematic and unmistakably their own. The campaign centered on the people, innovation and experience behind one of the pool industry’s leading American manufacturers.

I wrote a series of video scripts designed to turn those pillars into stories worth watching, from the moments that happen around the pool to the people and thinking that make them possible.

Creative Direction: Greg Edwards • Production: Chris Williams, Kyra Arendt • Copywriter: Laura Harlick

The Power of Us (full video)