CNC Cabinetry Website
The idea
CNC Cabinetry needed a digital presence that better reflected its brand and made its value proposition clear to both existing and prospective customers. I reimagined the copy for the entire website, translating CNC’s combination of design, quality, value and fast delivery into a clear, approachable brand voice across the site.
Design: Linnea Stoops • Copywriter: Laura Harlick
CNC Cabinetry Video
The idea
CNC Cabinetry needed a brand story that could bring its new positioning to life beyond the website. We developed a video concept and original photography designed to capture what sets CNC apart, from its focus on design and quality to the value and accessibility it brings to cabinetry. The result was a more human, emotional expression of the brand.
Creative direction and script: Greg Edwards • Design: David Adams, Caitlin License • Campaign Concepting: Laura Harlick